I. Embrace certainty and it gives you the illusion of control over one future. Embrace uncertainty and it gives you myriads of possibilities the future holds. We defy certainty. We believe in futures.
II. To cooperate means to join forces to reach individual goals. To collaborate means to act independently under a shared vision. We're tired of cooperation. We're hungry for collaboration.
III. To love your job means to be defined by what you do. To love your life means to be defined by how you think.
IV. Futures are narratives about the future and for the future.
V. To aim for success means to defy failure. We don't want to succeed. We want to try. We want to fail. Then try again. Fail again. Fail better.
VI. To work in a niche means to become an expert through everyday routines. We believe in hybridity to emancipate from quality to in-between qualities.
VII. Economically important innovations are defined by their inclusiveness. Therefore innovations are a recombination of contexts with participation and exchange at heart.
VIII. Industry for us is not a vertical structure. It’s a terrain of crossing domains of culture, technology and economy. A powerhouse for the trade of skill, diligence and zeal.
IX. Fantasy is part of reality.
X. We believe in futures as a tool, connecting individual and collective experiences and expectations for the coming times.